Why it’s on today’s list

Butter LONDON's limited-edition Plush Rush gloss in Ultra Violet is half off: $10 from $20. It has a plumping complex and a cushiony, high-shine feel. In stock this morning; no end date announced.

What we checked

We opened this offer on Butter LONDON’s own site at 11:10 AM ET on November 2, 2026 and recorded the price shown there. The figure above is the price we saw, not a price reported by a feed.

Butter LONDON lists $20 as the regular price, which makes $10 a 50% cut against the retailer’s own comparison. We quote that comparison as the retailer publishes it; we have not independently confirmed the item sold at $20 for any sustained period.

Butter LONDON has not announced an end date for this offer, so we do not print one. We re-check it every morning and remove it at the next check once it stops working.