Admire My Skin Ultra Potent Brightening Serum Dark Spot Corrector

Why it’s on today’s list

A dark-spot serum 28% off at $17.99 from $25, 1 oz of vitamin C with kojic and azelaic acid. Ulta rates it 4.5 and sells it online only, not in store. No end date announced for the price.

What we checked

We opened this offer on Ulta’s own site at 6:29 AM ET on October 18, 2026 and recorded the price shown there. The figure above is the price we saw, not a price reported by a feed.

Ulta lists $25 as the regular price, which makes $17.99 a 28% cut against the retailer’s own comparison. We quote that comparison as the retailer publishes it; we have not independently confirmed the item sold at $25 for any sustained period.

Ulta has not announced an end date for this offer, so we do not print one. We re-check it every morning and remove it at the next check once it stops working.