Why it’s on today’s list

Biosilk's Silk Therapy Original smoothing serum is half price at Ulta: $16.25 from $32.50 for the 5.64 oz bottle. Ulta rates it 4.7, and it is in stock to ship this morning. No end date announced.

What we checked

We opened this offer on Ulta’s own site at 6:25 AM ET on October 24, 2026 and recorded the price shown there. The figure above is the price we saw, not a price reported by a feed.

Ulta lists $32.50 as the regular price, which makes $16.25 a 50% cut against the retailer’s own comparison. We quote that comparison as the retailer publishes it; we have not independently confirmed the item sold at $32.50 for any sustained period.

Ulta has not announced an end date for this offer, so we do not print one. We re-check it every morning and remove it at the next check once it stops working.