Why it’s on today’s list

Bobbi Brown's creamy Skin Concealer Stick is $24.50 from $35 at Ulta, 30% off as an Early Black Friday Deal. Rated 4.6 stars, it covers dark circles and spots. In stock; no end date is shown.

What we checked

We opened this offer on Ulta’s own site at 10:20 AM ET on November 5, 2026 and recorded the price shown there. The figure above is the price we saw, not a price reported by a feed.

Ulta lists $35 as the regular price, which makes $24.50 a 30% cut against the retailer’s own comparison. We quote that comparison as the retailer publishes it; we have not independently confirmed the item sold at $35 for any sustained period.

Ulta has not announced an end date for this offer, so we do not print one. We re-check it every morning and remove it at the next check once it stops working.