Two dated events a year carry Ulta’s deepest cuts. Most of the rest of the year, the items we track sit at about 30% off, and the sale ends overnight with no warning.
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When is Ulta 21 Days of Beauty? Twice a year, in March and September, for three weeks. In 2026 it ran March 6–26 and August 28–September 17, so the next one is spring 2027. Between those two events, the Ulta deals we check each morning mostly sit at 28–30% off. A “50% off” banner tells you the ceiling. We wanted to know what you actually get on an ordinary day, so this Ulta sale calendar uses our own daily checks alongside Ulta’s pages.
For the deepest cuts: 21 Days of Beauty, every March and September. Ulta calls it 50% off “Daily Beauty Steals”, and each one lasts a day.
For a wider sale: Black Friday. In 2025 Ulta’s early deals started in late October and the main sale ran the week of November 23. Ulta hasn’t announced 2026 dates.
Any other week: 5 of the 7 priced Ulta deals on our list today are 28–30% off. Treat 30% at Ulta as normal, not special.
Dates marked confirmed come from Ulta or from reporting published during the event. Dates marked expected are other sites’ predictions or last year’s dates; Ulta hadn’t announced them when we checked on October 22, 2026.
| When | Event | What’s usually off | 2026 status |
|---|---|---|---|
| March | 21 Days of Beauty (spring) | Daily and weekly Beauty Steals, 50% off | Confirmed: March 6–26, 2026 (21 days). Over. |
| Late March–April | Spring Haul | Select brands, mostly 25–30% | Expected: March 27–April 4 was a coupon site’s prediction. We have no reading of our own. |
| June–July | Big Summer Beauty Sale | Up to 40%, rotating weekly | Expected: ran June 29–July 19 in 2025. We have no reading of our own. |
| Late August–September | 21 Days of Beauty (fall) | Daily and weekly Beauty Steals, 50% off | Confirmed: August 28–September 17, 2026 (21 days), printed on Ulta’s event page. Over. |
| Late September–early October | Fall Haul (“Let’s haul!”) | Up to 30% off select brands | Confirmed: Ulta’s sale page showed “Ends Oct 3” from our first reading on September 27. Over. |
| Late October–November | Early Black Friday, then Black Friday | Weekly early deals, then daily deals; up to 50% in 2025 | Not announced as of October 22. Black Friday is November 27, 2026. |
| Late December–January | Love Your Skin and Jumbo Love | Skin care (daily deals); liter-size hair care | Expected: a coupon site predicts both start around December 25–27. Not announced. |
Ulta’s own event page says the sale “happens twice a year, in March and September, and lasts for three weeks” (read October 22, 2026). The page describes “Daily Beauty Steals” at 50% off. NewBeauty’s March 3, 2026 guide gives the spring dates as March 6 through March 26 and explains the format: each daily Steal lasts 24 hours, and weekly Steals run for seven days. It also notes that the deals run in store and online while supplies last, and that Platinum and Diamond rewards members often get early access.
The fall 2026 edition ran August 28 to September 17. Ulta’s event page printed those dates, and we recorded the event ending on September 17 at 11:59 PM CT. Today the same page says “The event is over for now” and promises it “will be back in Spring”. No 2027 dates are posted yet. Going by spring 2026, expect early March.
One warning about predictions. A popular coupon site’s Ulta calendar, last updated in February, predicted the fall 2026 event for August 20–31. It actually ran August 28 to September 17, so treat any calendar that doesn’t name its source as a rough guide.
Ulta hasn’t posted its 2026 Black Friday dates. Its Black Friday page still says “The event is over for now”, and its homepage showed no early Black Friday banner on October 22. Last year’s pattern:
If 2026 follows the same shape, early deals would start around the last week of October, with Black Friday itself on November 27. We’ll update this page when Ulta posts dates.
Between the big events, Ulta runs shorter “haul” sales on select brands. The fall one, “Let’s haul!”, was up to 30% off. Ulta’s sale page printed “Ends Oct 3” on every reading we took from September 27 to October 3. On October 4 it still showed that date even though the sale was visibly still running, and on October 5 the date disappeared. In 2025 the Fall Haul ran September 20 to October 4, according to The Krazy Coupon Lady. The spring version usually follows 21 Days of Beauty.
We re-check every Ulta deal on our list each morning. Since September 17, 2026, that record shows a clear pattern.
Because these sales end without warning, we’d buy a 30%-off Ulta item when you need it rather than wait for a deeper cut that may not come before the next event.
These are the Ulta deals on our list on October 22, 2026. Prices are Ulta’s, as our morning check recorded them.
Perricone MD Cold Plasma Plus+ Advanced Serum Concentrate · REAL DEAL
$77.50, was $155 (50% off) when we checked on October 22, a 21 Days–level cut outside the event. Ulta’s sale page lists the same price.
The catch: it joined our list today, so we have one check, not a history.
Checked Oct 22, 10:24 AM ET on Ulta. See it at Ulta
Shark Beauty SpeedStyle Pro FLEX Hair Dryer System in Strawberry Matcha · REAL DEAL
$149.99, was $249.99 (40% off) when we checked on October 22, unchanged on 7 checks since October 16. A $100 cut is deeper than Ulta’s usual 30%.
The catch: the price is for this colour, Strawberry Matcha.
Checked Oct 22, 6:24 AM ET on Ulta. See it at Ulta
Dolce&Gabbana Light Blue EDT Gift Set · ORDINARY
$69.30, was $99 (30% off) when we checked on October 22, the same on all 27 checks since September 27. A fair price for a 1 oz plus 0.3 oz set, and it hasn’t moved in almost four weeks.
Checked Oct 22, 6:24 AM ET on Ulta. See it at Ulta
ILIA Multi-Stick Cream Blush + Highlighter + Lip Tint · ORDINARY
$25.20, was $36 (30% off) when we checked on October 22, unchanged on all 27 checks since September 27.
Checked Oct 22, 6:24 AM ET on Ulta. See it at Ulta
OLEHENRIKSEN Pout Preserve Chillers Peptide Lip Treatment · ORDINARY
$16.80, was $24 (30% off) when we checked on October 22, unchanged on 13 checks since October 10.
Checked Oct 22, 6:24 AM ET on Ulta. See it at Ulta
Admire My Skin Ultra Potent Brightening Serum Dark Spot Corrector · ORDINARY
$17.99, was $25 (28% off) when we checked on October 22, unchanged on 11 checks since October 12.
Checked Oct 22, 6:24 AM ET on Ulta. See it at Ulta
Kopari Beauty Paradiso Cloud Swirl Body Lotion · ORDINARY
$16.80, was $24 (30% off) when we checked on October 22, for a 7.27 oz bottle. Ulta’s usual cut.
The catch: it joined our list today, so we have one check.
Checked Oct 22, 10:24 AM ET on Ulta. See it at Ulta
Glo24k — all 28 products on sale · ORDINARY
Every Glo24k product was marked down on October 22, from $27.99 (regularly $39.99) to $209.99. The brand has been on sale at Ulta on every check since September 17, so there’s no need to rush.
Checked Oct 22, 6:24 AM ET on Ulta. See it at Ulta
Free gifts with luxury perfume: Carolina Herrera and Jimmy Choo · ORDINARY
A fragrance bundle or train case with a $156 Carolina Herrera Good Girl or La Bomba purchase, or a Jimmy Choo tote with its women’s scents. Ulta prints “valid thru 10.31.26”.
The catch: the gift is the only saving, and this list has changed often.
Checked Oct 22, 6:24 AM ET on Ulta. See it at Ulta
Every Ulta deal we list is on our Ulta deals page, updated each morning, and in the Ulta section of our store pages.
Ulta coupon codes. We list a code only after we’ve verified it on the day, and we found none we could check from Ulta’s own pages. The Gorgeous Hair event. It appears in older coverage, but we found no dated 2025 or 2026 edition. The app-only “up to 30% off” offer on Ulta’s homepage, marked “Ends Oct 24”. Its brand list is only in the app, so we couldn’t check it.
On October 22, 2026 we read Ulta’s 21 Days of Beauty, Black Friday, sale and home pages. Event dates come from Ulta’s pages and from coverage published during each event, named below. Our own figures come from the morning check that records the price of every deal on our list each day; our Ulta records begin September 17, 2026. Retailers can’t pay to be listed. Our method is in how we check a deal.
It ran twice: March 6–26 and August 28–September 17, 2026. Both are over, and Ulta says the next one is in spring.
Spring 2027, most likely in March. Ulta’s event page says it returns in spring but gave no dates when we checked on October 22, 2026.
Ulta’s Daily Beauty Steals are 50% off for 24 hours each. Weekly Beauty Steals last seven days.
All year. The biggest dated events are 21 Days of Beauty (March and September) and Black Friday (late November). Outside them, the Ulta deals we track are usually about 30% off.
Ulta hasn’t announced 2026 dates. In 2025 early deals began around October 26 and the main sale ran November 23–29.
We check the price before you do. See today’s verified deals, or read more deal-shopping guides.
Sources: Ulta Beauty 21+ Days of Beauty page (ulta.com/promotion/21-days-of-beauty), Black Friday page (ulta.com/blackfriday), sale page and homepage, all read October 22, 2026. NewBeauty, “Ulta 21 Days of Beauty sale, spring 2026”, March 3, 2026. Good Morning America, September 17, 2026 (fall dates). Forbes Vetted, “Ulta Black Friday Sale 2025”, October 27, 2025. Hip2Save, Ulta Black Friday, November 29, 2025. The Krazy Coupon Lady, Ulta sale schedule (updated February 9, 2026), Fall Haul guide and Ulta Black Friday page (updated December 1, 2025), all read October 22, 2026; its 2026 dates are predictions. Event and price records from the UrDealsToday morning checks and deals feed, September 17 to October 22, 2026. Prices and terms can change at any time.