Black Friday is Friday, November 27. Most of our stores haven’t said when their sales start, so for each one we list what it has announced, what it did last year, and where we read it.
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When does Black Friday 2026 start? The day itself is Friday, November 27, 2026, 22 days after we checked these pages, and Cyber Monday is November 30. But the sales start earlier, and the date depends on the store. Of the 12 stores we cover, four have now printed a 2026 date on their own sites: Ulta, Sephora, Dreame and Dermstore. A “Black Friday starts now” banner tells you a store wants you shopping. We wanted to know whether the prices had actually moved, so we checked our own records too.
Announced: Ulta (early deals to November 21), Sephora (Savings Event from October 30), Dreame (early Black Friday on its wet-dry vacuums November 2–18, then Black Friday November 19–30) and Dermstore (from November 20, 7 PM ET).
Running, but no dates: Fabletics, Lenovo and adidas have Black Friday pages or banners up with no start or end date. Dell says only that its deals arrive “this November”.
Not announced: Amazon, Nike, Baleaf and Zenni. Last year Amazon, Baleaf and Zenni started between November 17 and November 20. Zenni is running a separate Holiday Kickoff sale to November 11.
Our prices: of the 50 priced deals we have tracked since October 30 or earlier, 39 have never changed price. A banner is not a price drop.
“Announced” means the date was on the store’s own page when we read it on November 5, 2026. Everything else is last year’s pattern, with its source.
| Store | 2026 (checked Nov 5) | Last year it started |
|---|---|---|
| Ulta | Announced: early deals Oct 25–Nov 21 | Late October 2025 |
| Sephora | Announced: Savings Event from Oct 30 (code ALLONSALE); end Nov 9 reported, not on sephora.com | Oct 31, 2025 (Rouge) |
| Fabletics | “Black Friday starts now” banner, no dates | Not found |
| Lenovo | Black Friday page up, no dates | Nov 24, 2025 (members), Nov 27 (everyone) |
| Dell | “Arriving this November”, no dates | Pre-Black Friday sale live by Oct 28, 2025 |
| adidas | Black Friday page up, no dates | By Nov 14, 2025 (adiClub), Nov 21 (everyone) |
| Zenni | Not announced (Holiday Kickoff sale to Nov 11) | Nov 17, 2025 |
| Dreame | Announced (wet-dry vacuums): early deals Nov 2–18, Black Friday Nov 19–30 | Nov 20, 2025 |
| Baleaf | Not announced | Nov 20, 2025 |
| Amazon | Not announced | Nov 20, 2025 |
| Nike | Not announced | Mid-November 2025 (members); main sale Nov 23 |
| Dermstore | Announced: Holiday Beauty Event from Nov 20, 7 PM ET | Start not found; ended Dec 1, 2025 |
Stores are in order of when we expect them to start. Where a store has deals on our list, we grade one, with the prices our morning check has recorded.
Ulta’s Black Friday page says “Early Black Friday deals at Ulta Beauty start October 25, 2026”, and that the event ends November 21 at 11:59 PM CT. On November 5 it previewed a two-day drop for Platinum and Diamond rewards members on November 6–7, then weekly drops for November 8–14 and 15–21. The banner says up to 50% off, while the page’s FAQ says up to 40%. The same page lists Black Friday online from November 21 at 8 PM CT and in store November 22 to 28, and Cyber Monday from November 29. Cyber Monday is November 30 this year, so we treat Ulta’s Cyber Monday date as unconfirmed until Ulta corrects it. More in our Ulta sale calendar.
Perricone MD Cold Plasma Plus+ Advanced Serum Concentrate · REAL DEAL
$77.50, was $155 (50% off Ulta’s regular price) when we checked on November 5. It has been $77.50 on all 15 checks since October 22.
The catch: early Black Friday hasn’t cut it further, so this is the price, not a Black Friday drop.
Checked Nov 5, 8:56 AM ET on Ulta. See it at Ulta
Sephora’s big fall sale is its Savings Event, not Black Friday. On November 5 Sephora’s Savings Event page said “Use code ALLONSALE. Starts 10/30.” It gave no end date, and its tier details still showed last spring’s dates. Press coverage (ABC7, updated November 3, 2026) reports 20% off for Rouge, 15% for VIB and 10% for Insider members through November 9, but we haven’t seen that end date on sephora.com. In 2025 the event ran October 31 to November 10 for Rouge and November 4 to 10 for VIB and Insider, at the same 20%, 15% and 10% (NBC Select, October 24, 2025). We have no Sephora deals on our list right now.
Fabletics’ homepage still carried a “black friday starts now” banner on November 5 with no start or end date. We couldn’t read its Black Friday page (the site returned an error). We found no dated coverage of its 2025 sale.
New VIP: 2 bottoms for $24 · ORDINARY
$12 a pair is a low price for leggings. It is also the same offer at the same price on all 45 of our checks since September 23, long before the Black Friday banner.
The catch: VIP is a $69.95 monthly membership unless you skip the month. Our Fabletics VIP explainer shows how skipping works.
Checked Nov 5, 8:56 AM ET on Fabletics. See it at Fabletics
Lenovo’s US Black Friday page is headed “Black Friday Deals on Laptops, PCs & Accessories” but gave no dates or discounts when we read it on November 5. In 2025, My Lenovo Rewards members got early access November 24–26 and the main sale ran November 27 to December 1, according to Lenovo’s own release on Business Wire (November 17, 2025).
Dell’s Black Friday page said “Black Friday Deals are coming soon” and “arriving this November” on November 5, with no dates. In 2025 its pre-Black Friday sale was live by October 28 (9to5Toys, October 28, 2025), and its Black Friday deals went live November 28 at 8 AM ET (Notebookcheck, November 24, 2025). Neither store has deals on our list right now.
adidas’s US Black Friday page was live on November 5, with a “Week of Deals: Up to 50% Off” section, but it gives no start date, end date or headline discount for Black Friday itself. Last year adiClub members got an early sale of up to 60% off by November 14, 2025 (House of Heat, November 14, 2025), and the sale opened to everyone by November 21 (9to5Toys, November 21, 2025). For fit and model differences, see our Samba vs Gazelle comparison.
Campus 00s Shoes, Semi Lucid Blue · REAL DEAL
$44, was $110 (60% off adidas’s regular price) when we checked on November 5. It has been $44 since October 30, the lowest we’ve seen in 45 checks since September 23; it had been as high as $55.
The catch: adidas says this Week of Deals price ends November 5, so it may go back up.
Checked Nov 5, 8:56 AM ET on adidas. See it at adidas
adidas x Coca-Cola Samba OG Shoes · REAL DEAL
$52, was $130 (60% off) when we checked on November 5. That is the lowest we’ve seen in 46 checks since September 23: it was $55 on our first check and as high as $65 on October 30.
The catch: it is only $3 below our first check, and adidas shows no end date for the price.
Checked Nov 5, 8:56 AM ET on adidas. See it at adidas
Zenni showed no Black Friday offer on November 5. Instead its Holiday Kickoff sale, code BOGO40, takes 40% off a second pair from November 2 to November 11. In 2025 its early Black Friday ran November 17–23 with the same buy one, get one 40% off, and its Black Friday sale ran November 24–30 with tiered lens discounts, according to the terms reposted on Slickdeals (November 18 and 24, 2025). Our Zenni promo codes explainer does the sums.
Buy one pair of glasses, get 40% off the second · REAL DEAL
Twice the 20% second-pair code it replaced on November 2, and the same 40% Zenni offered as last year’s early Black Friday deal, about two weeks earlier.
The catch: one pair must be $50 or more, the 40% goes on the pair of equal or lesser value, and it ends November 11.
Checked Nov 5, 8:56 AM ET on Zenni. See it at Zenni
Dreame’s wet-dry vacuum Black Friday page said on November 5 that “Early Black Friday deals are available from November 2, 2026, through November 18, 2026”, followed by a Black Friday sale from November 19 to 30. Its main homepage says “Black Friday Deals Are Here” without dates. In 2025 Dreame’s Black Friday ran from November 20, according to its press release (November 26, 2025).
Dreame H14 Wet Dry Vacuum · REAL DEAL
$239.99, against Dreame’s $499.99 regular price, when we checked on November 5. It has stayed at the lowest we’ve seen, first reached on October 30, in 15 checks since October 22; it was $289.99 at its highest.
The catch: the price outlasted the Halloween sale it started in, and Dreame’s Black Friday sale from November 19 could still go lower or not.
Checked Nov 5, 8:56 AM ET on Dreame. See it at Dreame
Baleaf’s homepage showed no Black Friday sale on November 5. In 2025 it ran November 20 to December 1 with spend-based savings of $15 off $120, $20 off $160 and $50 off $260, according to Baleaf’s press release (November 25, 2025). More on the brand in our Baleaf leggings guide.
Women’s Waterproof Cycling Rain Jacket · ORDINARY
$56, was $79 (29% off) when we checked on November 5. It has been $56 on all 45 checks since September 23.
The catch: if Baleaf repeats last year’s tiers, a larger order could save more from about November 20.
Checked Nov 5, 8:56 AM ET on Baleaf. See it at Baleaf
Amazon’s own Black Friday FAQ confirms November 27 and Cyber Monday on November 30, but names no start date for a Black Friday Week event when we read it on November 5. In 2025 Black Friday Week and Cyber Monday ran together from November 20 to December 1, according to Amazon’s release on Business Wire. Our Amazon picks, with live prices, are in our Amazon shop. Our guide to how we check a deal explains what Amazon’s “List Price” and “Typical Price” labels mean.
Nike’s US sale page had no Black Friday wording on November 5. In 2025 a members’ early-access sale ended November 22 (The Krazy Coupon Lady, November 17, 2025), and the main sale, up to 50% off, started November 23 (Primetimer, November 28, 2025).
Air Jordan OG Women’s Shoes · SKIP
$113.97, was $155 (26% off) when we checked on November 5. On our first check, October 6, it was $87.97.
The catch: the price has risen $26 since then. It is one of 4 deals on our list, all Nike, that now cost more than the lowest we’ve seen.
Checked Nov 5, 8:56 AM ET on Nike. See it at Nike
Dermstore’s Black Friday page said on November 5 that “The Holiday Beauty Event begins 11/20 at 7PM EST”, with no end date or discount level yet. In 2025 its sale offered up to 30% off and ended December 1 (Who What Wear, November 28, 2025). We have no Dermstore deals on our list right now.
Our morning check has recorded 1,399 prices for the 50 priced deals on our list that we have tracked since October 30 or earlier. On November 5, 39 had never changed price, 4 cost more than the lowest we’d seen, and 7 were at their lowest after costing more, 6 of those lows reached since October 30.
| Item | Earlier | Nov 5 | Verdict |
|---|---|---|---|
| adidas Campus 00s, Semi Lucid Blue | Up to $55 (since Sep 23) | $44 | REAL DEAL: at its low (first hit Oct 30) |
| Dreame H14 Wet Dry Vacuum | Up to $289.99 (since Oct 22) | $239.99 | REAL DEAL: at its low (first hit Oct 30) |
| adidas x Coca-Cola Samba OG | $55 (Sep 23), $65 (Oct 30) | $52 | REAL DEAL: new low (first hit Oct 31) |
| Air Jordan OG Women’s | $87.97 (Oct 6) | $113.97 | SKIP: up $26 |
| Fabletics New VIP: 2 bottoms | $24 (Sep 23) | $24 | ORDINARY: unchanged |
Store-wide “up to” percentages. Ulta says up to 50% and up to 40% on the same page, and Dreame’s Black Friday page says up to 64%. A ceiling tells you the best single item, not what you’ll pay. We also left out Walmart, Target and Best Buy, because we don’t cover them.
On October 30, 2026 we read each store’s homepage and Black Friday or sale page, and we read them all again on November 5, 2026, between about 4:40 and 4:55 PM ET, before publishing. Where a store had announced nothing, we used last year’s dates from the store’s own press release or from coverage published during the sale, named above. Prices come from our morning check, which records the price of every deal on our list each day; the prices here are from the November 5 check at 8:56 AM ET. Retailers can’t pay to be listed. Our method is in how we check a deal.
Friday, November 27, 2026, the day after Thanksgiving. Cyber Monday is November 30.
It depends on the store. Ulta’s early deals started October 25, Sephora’s Savings Event October 30 and Dreame’s early deals November 2. Dermstore starts November 20. Last year Amazon and Baleaf started November 20, and Zenni November 17.
Amazon hadn’t announced it when we checked on November 5. In 2025 its Black Friday Week started November 20 and ran through Cyber Monday, December 1.
Some are. Of the 50 priced deals we have tracked since October 30 or earlier, 39 had never changed price by November 5. Check the price history, not the banner.
For most items on our list, the price hasn’t moved yet, so waiting costs nothing. If a price we track drops to a new low, as six have since October 30, that is the time to look.
We check the price before you do. See today’s verified deals, or read more deal-shopping guides.
Sources, all store pages read October 30 and again November 5, 2026, unless dated: Ulta Beauty Black Friday page (ulta.com/blackfriday). Sephora homepage and Savings Event page (sephora.com/beauty/savings-event); ABC7 Localish, Sephora Savings Event, October 30, 2026, updated November 3, 2026; MuffinChanel, “Sephora Holiday Savings Event 2026”, October 17, 2026; NBC Select, “Everything you need to know about the Sephora Savings Event”, October 24, 2025. Fabletics homepage. Lenovo US Black Friday page; Lenovo release on Business Wire, November 17, 2025. Dell Black Friday and deals pages; 9to5Toys, “2025 Dell pre-Black Friday ad”, October 28, 2025; Notebookcheck, Dell Black Friday and Cyber Monday 2025 deals, November 24, 2025. adidas US Black Friday page and homepage; House of Heat, adidas Black Friday 2025 guide, November 14, 2025; 9to5Toys, adidas Black Friday sale, November 21, 2025. Zenni homepage and promotion terms page (BOGO40, November 2–11, 2026); Slickdeals posts of Zenni’s terms, November 18 and 24, 2025. Dreame homepage and wet-dry vacuum Black Friday page (vacuummop.dreametech.com/pages/black-friday); Dreame press release, November 26, 2025. Baleaf homepage; Baleaf press release on PR Newswire Asia, November 25, 2025. Amazon, Black Friday FAQ (aboutamazon.com); Amazon release on Business Wire, “Amazon’s Black Friday Week and Cyber Monday Deal Events”, November 2025. Nike sale page; The Krazy Coupon Lady, Nike early access, November 17, 2025; Primetimer, Nike Black Friday sale dates, November 28, 2025. Dermstore homepage and Black Friday page (Holiday Beauty Event from November 20, 2026); Who What Wear, Dermstore Black Friday 2025, November 28, 2025. Price records from the UrDealsToday morning checks and deals feed, September 23 to November 5, 2026. Dates and prices can change at any time.